<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-768842210437279592</id><updated>2012-02-02T10:24:37.679-08:00</updated><category term='Business'/><category term='Marketing'/><category term='Tips'/><title type='text'>Marketing</title><subtitle type='html'>Marketing is the process which creates, communicates, delivers the value to the customer, and maintains the relationship with customers.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>12</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-747510435745439367</id><published>2012-02-02T10:24:00.001-08:00</published><updated>2012-02-02T10:24:37.693-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Finding Car Insurance from www.comparecarinsuranceonline.com</title><content type='html'>&lt;div style="text-align: justify;"&gt;Comparing car insurance rates from &lt;a href="http://www.comparecarinsuranceonline.com/"&gt;www.comparecarinsuranceonline.com&lt;/a&gt; is an intelligent choice. New service asks you to tidy a few questions and then give you auto insurance quotes from a large list of providers. This is the best way to begin to compare cost and coverage.&lt;br /&gt;Using a car insurance comparison sites are very simple. You just visit the site, answer a few questions about your car, your history, and yourself, and then the site will result in quotes from insurance providers. Depending on where you live, car insurance comparison site for your benefit. You only need a few hours to find car insurance that offers the exact quota for your vehicle. You only need to do it in the house without having to waste time by coming directly to the insurance company. It really saves your time.&lt;br /&gt;&lt;br /&gt;One step that doesn’t forget when trying to find a policy of automobile insurance comparison sites online is to get quotes from different companies and compare these against each other. Keep in mind the company always offer discounts and different offers, but some may only promotions. In other words, you may receive a discount for signing up with a particular car insurance company, but can only deal one time or may expire after a certain amount of time.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-747510435745439367?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/747510435745439367/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/02/finding-car-insurance-from.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/747510435745439367'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/747510435745439367'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/02/finding-car-insurance-from.html' title='Finding Car Insurance from www.comparecarinsuranceonline.com'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-2278061599986974284</id><published>2012-01-31T09:49:00.000-08:00</published><updated>2012-01-31T09:50:13.836-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Writing a Good Essay Need a Exercise</title><content type='html'>&lt;div style="text-align: justify;"&gt;Writing essays is a pretty interesting activity. The essay is a bouquet of light to give an idea about something. Authorship essays usually contain the views of the author about something interesting to talk about. Writing essays is also a way of expressing the author of inner vision problems. Writing an essay is different from writing articles, short stories, essays or other features. Essay that we make are usually 4000 words. Enough to describe the content of posts we make. There are many ways that we can take to establish this distinctive bouquet. Writing an essay also gives us the opportunity to build personal writings. What we do is differentiate with other types of writing. What we do is create a bouquet that is easily recognizable. What's interesting is the essay writing needs its own personality, so typical of this essay is understandable.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;We need the experience to build a typical essay to describe our experience of the various problems we are experiencing. We need more to build community relations. An authorship essay is personal, describes the personal property and contains so many of the themes that we can take from a variety of things. What is interesting is that there is a reasonable relationship for other people in the know. Are you still having trouble to write an essay? If so, try going to the essay writer service. Learn from the writings they make. &lt;a href="http://customessayorder.com/" target="_blank"&gt;Custom essay&lt;/a&gt; gives advantages for you. You are going to know good essays from them. By learning to a professional, obviously give you a good point. You can try it!&lt;/div&gt;&lt;img src="http://tinyurl.com/7d8e6oc" /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-2278061599986974284?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/2278061599986974284/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/01/writing-good-essay-need-exercise.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/2278061599986974284'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/2278061599986974284'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/01/writing-good-essay-need-exercise.html' title='Writing a Good Essay Need a Exercise'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-1138916198335158312</id><published>2012-01-05T11:10:00.000-08:00</published><updated>2012-01-05T11:10:23.471-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Plastic Surgery : The Choice To Makeover</title><content type='html'>&lt;div style="text-align: justify;"&gt;Wanna have a straight nose, a face with high cheekbones, full lips that look, a sexy breast &amp;amp; body with a flat stomach quickly ? Plastic surgery for beauty is the easiest way to change the appearance. When a person feel less satisfied with their performance, then it could have plastic surgery to be the answer. If the remains are determined to perform plastic surgery, the next stage to do is find the right doctor to perform plastic surgery procedures. &lt;a href="http://www.rodeodriveplasticsurgery.com/" target="_blank"&gt;Los Angeles plastic surgery&lt;/a&gt; may be an option for you. &lt;br /&gt;&lt;br /&gt;Plastic surgery for beauty certainly expected to be able to change our body shape as desired. Obviously, we do not want plastic surgery that we have paid dearly to be a disaster for us. The one of them if we want breast augmentation surgery. There have been many cases that happen to a woman with a breast augmentation surgery. However this is also still no intention of lowering the women to perform the operation. Actually, we can minimize the risk if we come to the right place. &lt;a href="http://www.rodeodriveplasticsurgery.com/proced-breast.html" target="_blank"&gt;Los angeles breast augmentation&lt;/a&gt; is one place that we can go. With the tools that have been high quality and experienced medical personnel in the art to make this place could become one of the goals to beautify. Choose the doctor whose specialty in the field of plastic surgery and already have a formal certification nationally or internationally. Then if you want to perform a surgical procedure that requires general anesthesia, be sure operations have been accredited according to standards &amp;amp; regulations. Then, keep in mind also that not all suggestions or references are the same. Should choose a reference from a reliable source, eg from friends or family physician who has successfully perform cosmetic plastic surgery procedures before. Because if you ask for references from the hospital, so you are only given a list of physicians who practice in that place.&lt;br /&gt;&lt;br /&gt;When the reference about surgeon has narrowed, you can perform cosmetic plastic surgery procedures, you should make a schedule of consultations with doctors. When the consultation, the surgeon will assess the body that you want in the correction, the candidate should also inform about medical history, medications are consumed as well as the desire &amp;amp; discuss the expected results of those procedures. If all has been done,&amp;nbsp; it’s time for &lt;a href="http://www.rodeodriveplasticsurgery.com/mommymakeover.html" target="_blank"&gt;Mommy Makeover in Los Angeles&lt;/a&gt;.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-1138916198335158312?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/1138916198335158312/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/01/plastic-surgery-choice-to-makeover.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/1138916198335158312'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/1138916198335158312'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2012/01/plastic-surgery-choice-to-makeover.html' title='Plastic Surgery : The Choice To Makeover'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-8784051659541325710</id><published>2011-09-09T06:19:00.000-07:00</published><updated>2011-12-23T06:20:25.459-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>The Efficacy of Specialty QR Codes for a Variety of Tasks</title><content type='html'>&lt;div style="text-align: justify;"&gt;We've all seen them - the square, two-dimensional, black and white barcodes that are plastered on posters, signs and products. Despite being invented in 1994, QR codes are only just beginning to sweep the nation in recent years, growing in ubiquity as they become more and more essential to marketers and business owners. While these QR codes are, by far, the simplest way to get a user to a website landing page, that isn't all they do. QR codes can have a wide variety of functionality, that is only limited by the minds that program them. Take a look at some of these unique ways in which QR codes are being used to fulfill a plethora of tasks.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;Tag2pdf&lt;br /&gt;&lt;br /&gt;Tag2pdf provides a unique way for consumers to gain access to documents. This is very effective in many sectors. For example, in the restaurant industry, Tag2pdf can be used to create a code that will download a restaurant's menu upon scanning of the code. The technology can also be used to download catalogs and printable coupons, making it truly versatile.&lt;br /&gt;&lt;br /&gt;Tag2video&lt;br /&gt;&lt;br /&gt;Tag2video allows users to watch a video with the scan of a code. While this may not sound like much, it actually has huge potential for many industries. Consider this: If you're in the automotive business and you wish to put an advertisement on a billboard, you are limited to a still picture and some text; but if you place a QR code in the advertisement, people can now watch a video of your car in action. Basically, a simple 2-dimensional QR code has turned your normal billboard into a video advertisement. All that's required is someone to scan the code!&lt;br /&gt;&lt;br /&gt;Tag2like&lt;br /&gt;&lt;br /&gt;It can also be set up to engage with social media platforms. Tag2like is a great example of this - simply direct a consumer to scan your QR code, and they will be given the option to "like" your company on Facebook. This can be accompanied with a coupon or other promotional deal to encourage people to scan the code. This gives businesses a savvy Internet presence capable of connecting in the online-oriented world of today's culture.&lt;br /&gt;&lt;br /&gt;Tag2win&lt;br /&gt;&lt;br /&gt;Consumers love Tag2win opportunities. Your QR tags can be programmed to enter a consumer into a contest simply by being scanned. This is a highly effective way to get people accustomed to scanning QR codes. Consumers may need a bit of motivation, and Tag2win provides just that.&lt;br /&gt;&lt;br /&gt;It's plain to see that QR codes aren't solely used to bring customers to a website landing page anymore. Their uses are varied and numerous, and by thinking outside the box, we can truly bring this technology to the next level. By combining various ideas with QR technology, you can come up with solutions that will benefit your company or business, regardless of the industry that you're a part of.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-8784051659541325710?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/8784051659541325710/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/09/efficacy-of-specialty-qr-codes-for.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8784051659541325710'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8784051659541325710'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/09/efficacy-of-specialty-qr-codes-for.html' title='The Efficacy of Specialty QR Codes for a Variety of Tasks'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-3867586565623834730</id><published>2011-09-04T06:18:00.000-07:00</published><updated>2011-12-23T06:19:30.891-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>5 Killer Make-Or-Break Tips When Using Mobile Marketing</title><content type='html'>&lt;div style="text-align: justify;"&gt;Marketing is the single best investment a business owner can make... "if" it is done correctly. Most business activities cost something but do NOT make money. Marketing is one of the only activities that can actually generate revenue.&lt;br /&gt;&lt;br /&gt;So the question becomes, "How should I be marketing?" The answer to this question will take on various forms but it should always include - "This is what works for my business."&lt;br /&gt;&lt;br /&gt;One marketing medium that is paying off for many is mobile marketing. In fact, mobile marketing is crushing all other forms of media. Nearly all major corporations now have mobile marketing initiatives in place. Why? Because mobile marketing works!&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;We have become a global, mobile society. Smartphones and the mobile web now reach over 87% of Americans today. In the US, mobile subscribers send over 4 billion texts a day and according to Nielsen, texting has become the primary mobile communication channel in the U.S. The average mobile user now sends three times as many text messages per month as makes voice calls.&lt;br /&gt;&lt;br /&gt;Text Messaging, or SMS (Short Message Service), is the workhorse of Mobile Marketing. Have you noticed that texting is everywhere? Think about it: How many text messages do you receive? Of those, how many do you ignore? Probably none.&lt;br /&gt;&lt;br /&gt;When you hear a text hit your phone, it is almost impossible to ignore. You just have to see what it says. Don't you? This is why texting is now the #1 use for mobile phones; more than calls, email, games, web-surfing, and social media... COMBINED.&lt;br /&gt;&lt;br /&gt;The 5 main things to keep in mind when using mobile marketing solutions are:&lt;br /&gt;&lt;br /&gt;1. Always be aggressively pursuing a database: Growing a database of current and potential customers for future marketing is one of the most tried and true ways to grow revenues. A business's equity is in their database (and their relationship to that database).&lt;br /&gt;&lt;br /&gt;2. Go after cross-marketing opportunities: No matter your particular business, there are other (non-competing) businesses in your marketplace that cater to the exact target demographic your company desires. Working together with them to cross-market your database can be a "game changer" for you.&lt;br /&gt;&lt;br /&gt;3. Don't focus on Apps and Mobile Sites before investing in a database: A common mistake that should be avoided is building a mobile website or app prior to having a database to drive awareness. Remember the old adage of "putting the cart before the horse?"&lt;br /&gt;&lt;br /&gt;4. When communicating with database, always think about revenue ramifications: Often times, businesses believe that to use mobile marketing it requires an entirely new marketing and communication scheme. They sometimes feel a need to create new and different messages to target this database (or that they must coupon more aggressively). This is simply NOT the case.&lt;br /&gt;&lt;br /&gt;5. Keep your mobile marketing out in the light: Too many times businesses make the fatal mistake of adding mobile to their marketing initiatives and then let it "sit off in the corner gathering dust." Even the smartest and more innovative companies place a mobile Call-to-Action on marketing collateral and then not promote to their database. Or worse yet, they leave some small Call-to-Action hidden on the tertiary pages of their website.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-3867586565623834730?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/3867586565623834730/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/09/5-killer-make-or-break-tips-when-using.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3867586565623834730'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3867586565623834730'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/09/5-killer-make-or-break-tips-when-using.html' title='5 Killer Make-Or-Break Tips When Using Mobile Marketing'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-3252080404916319683</id><published>2011-08-23T06:17:00.000-07:00</published><updated>2011-12-23T06:18:38.856-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>How To Make More Hot B2B Leads Through B2B Lead Generation Services</title><content type='html'>&lt;div style="text-align: justify;"&gt;Of the various things that can cause a lot of headaches in the business world, it has to be with regards to competition. And this is a factor that can have serious effects in your company. One of the main reasons why your business might have a hard time selling is due to the fact that competitors can drive business and customers away from your firm. The good news is that there is a solution. All you need is to get enough reliable B2B leads. Using qualified sales leads can actually be good for your company. It can open up new business opportunities that your marketing team can explore. In addition, qualified leads can give you a better picture of the market you are in as well as understanding how to best serve your market. There are so many things that can open up for you and your firm when you use lead generation services.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;The main point here that you have to consider is with regards to the proper lead generation provider. B2B lead generation services can actually be very useful for you and your firm in obtaining the desired results. Just take note that this is not a new strategy. It has been around ever since companies needed new business opportunities that they cannot normally have. This method has been proven to be very reliable in bringing new business into your firm. It can also provide a way for you and your marketing team to explore new business opportunities. Thanks to improvements done in modern telemarketing techniques, it is now possible for you to get telemarketers that are skilled and responsible enough in generating qualified leads that you need. You won't even have to suffer from the negative effects of bad telemarketing. This is certainly a very smart business investment that you should seriously consider.&lt;br /&gt;&lt;br /&gt;There is also another type of B2B lead generation, called appointment setting services. As an offshoot of lead generation, B2B appointment setting services can be a very useful means for you and your company to get new businesses coming in. The only difference is that it can go even further in delivering qualified sales leads. The leads are then generated and then qualified by a competent and well-trained team of telemarketers. If it is good, then they will arrange for an appointment between you and the business prospect. You can actually use this to help your company to save on precious time and money. You can then focus more on your core skills, like selling. It will free up more of your time so that you can work on converting the sales leads you have into profitable sales or a lucrative closed deal. You should try this.&lt;br /&gt;&lt;br /&gt;The only thing left for your firm to do is to search for the right B2B lead generation company. There are various companies that you can work with. Of course, there can only be one that can match your needs. You might have to exert a little effort to find the right one, but the rewards in return are worth it.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-3252080404916319683?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/3252080404916319683/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/how-to-make-more-hot-b2b-leads-through.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3252080404916319683'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3252080404916319683'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/how-to-make-more-hot-b2b-leads-through.html' title='How To Make More Hot B2B Leads Through B2B Lead Generation Services'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-997359918406752117</id><published>2011-08-20T06:17:00.000-07:00</published><updated>2011-12-23T06:17:50.226-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Successful Business Ideas - 6 Tips On How To Respond To Google Reviews</title><content type='html'>&lt;div style="text-align: justify;"&gt;One of the most pressing questions I get from prospective clients is about how to respond to a negative review on Google Places. Today I want to share with you 6 successful business ideas on how to respond appropriately to a review that you don't like.&lt;br /&gt;&lt;br /&gt;Opinions vary on the power or effect of bad reviews with some suggesting that 1 in 3 decide to do business with you based on reviews, while others say the percentage is much higher. In either case, the business owner or general manager must pay attention to the online reviews they're getting or sit and wonder why we're not getting more customers.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Successful Business Ideas - Dealing With Negative Reviews&lt;br /&gt;&lt;br /&gt;So let's go through the successful business ideas I have for you on dealing with reviews.&lt;br /&gt;&lt;br /&gt;1) First, I'd say to be nice. There is no downside to treating an unhappy customer with unusual kindness. The most important words you can say (or write in this case) is "I understand that something we've done has upset you". This phrase will communicate clearly that you care about your customers feelings.&lt;br /&gt;&lt;br /&gt;2) Don't take the comments personally or respond to them personally. They're commenting about their experience with your business, so seek to address the experience they had and move on. Also remember that when you reply, you're post is public and everyone can see it.&lt;br /&gt;&lt;br /&gt;My third of 6 successful business ideas as it relates to Google Places reviews is:&lt;br /&gt;&lt;br /&gt;3) Remember that feedback is helpful. If you did not get notified about a bad experience it'd be hard to identify areas to improve your business's interaction with customers. If you've made changes or improvements based on negative feedback, let the reviewer (and everyone else who reads it know).&lt;br /&gt;&lt;br /&gt;4) Keep your reply short and to the point. The reviewer wants to know they've been heard. Future clients want to know you're listening and engaging with paying customers. You don't need a lot of words for that message to come through.&lt;br /&gt;&lt;br /&gt;5) Thank people for taking time to review. If they're posting about a good experience, thank them for sharing. If the review is negative, thank them for bringing it to your attention so you can address and resolve the problem.&lt;br /&gt;&lt;br /&gt;And the last of my 6 successful business ideas is...&lt;br /&gt;&lt;br /&gt;6) Be a friend. Remember that people do business with people they know, like and trust. Google Places reviews is powerful in the way it allows you to befriend your customers. Do this well and they'll be a friend and customer for years to come.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-997359918406752117?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/997359918406752117/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/successful-business-ideas-6-tips-on-how.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/997359918406752117'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/997359918406752117'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/successful-business-ideas-6-tips-on-how.html' title='Successful Business Ideas - 6 Tips On How To Respond To Google Reviews'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-8407647956772691626</id><published>2011-08-12T06:16:00.000-07:00</published><updated>2011-12-23T06:17:01.108-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>3 Steps To More Creative Business Cards</title><content type='html'>&lt;div style="text-align: justify;"&gt;Business cards are simple to design, right? Just slap on your logo and contact details and you're done. Or not. In today's world, branding is everything in business. To differentiate yourself from your competition it's essential to stand out from the crowd. And this starts with your business card design.&lt;br /&gt;&lt;br /&gt;Business cards don't have to elaborate, simplicity can still work, but it is important to have a design element that conveys your business image. Before sending your card to be printed, follow these three steps:&lt;br /&gt;&lt;br /&gt;1. Research&lt;br /&gt;Until you've had a look at what's out there, you don't know what's possible. Spend some time researching design and business cards on the internet - you'll find a whole raft of creative ideas. Put together a selection of your favourites - the ones that grab your interest and attention - and use them as a springboard for your design&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;2. Branding&lt;br /&gt;Does your business already have a strong brand and image? If so your cards should reflect this. It's no use having a brilliant business card design if it doesn't fit in with the overall brand. If your business hasn't yet developed its branding, then use your cards as a starting point. Get a design company that specialises in branding to work with you on your cards, with a view to developing a whole look for your business over time.&lt;br /&gt;&lt;br /&gt;3. Card, fonts, printing techniques&lt;br /&gt;Take the best ideas from your research and work with your printer or designer to refine your ideas. Find out what is possible within your budget in the way of unusual card-stock, textures, print techniques and so on. Discuss curved corners, inkless impression designs, colour wrapped edges and any other special effects that you'd like. Working with a designer will give you more innovative ideas and allow you to work your ideas into a unique concept.&lt;br /&gt;&lt;br /&gt;While you are busy getting creative with your business card design, don't lose sight of the ultimate function of your cards. They are there to convey information, convey your image and allow people to contact you. Make sure that the vital information is easy to read, otherwise all your inspired efforts will fall flat! A good designer will combine functionality with eye-catching design and make sure that all the elements work well together, as well as advising on the latest trends in business card design such as QR codes and so on.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-8407647956772691626?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/8407647956772691626/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/3-steps-to-more-creative-business-cards.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8407647956772691626'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8407647956772691626'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/3-steps-to-more-creative-business-cards.html' title='3 Steps To More Creative Business Cards'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-3545703895782087576</id><published>2011-08-07T06:15:00.000-07:00</published><updated>2011-12-23T06:16:06.562-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>How Branding Will Help You Increase Billings And Grow Your Legal Practice</title><content type='html'>&lt;div style="text-align: justify;"&gt;Branding in its simplest form is the perception of you or your firm in the mind of your client or prospect. It's not your logo although that is part of the perception. It more about a feeling or emotion. When you think of a brand you love, what's the feeling you get? How loyal are you to that brand that you love? Now think about your practice. How do you want your client or prospect to feel when they think about you? This is branding.&lt;br /&gt;&lt;br /&gt;A strong brand will help you stand out from the crowd. It will get you and keep you clients. It will allow higher billing rates because in your clients' mind you are perceived as the only lawyer that can do what you do in the way you do it. There are 6 steps to building a strong brand.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Step 1: Have a clear vision&lt;br /&gt;&lt;br /&gt;Not having a clear vision is like going on a road trip without a map. You need to have a clear vision for your practice so you know where you're headed.&lt;br /&gt;&lt;br /&gt;Step 2: Be clear about who your ideal client is&lt;br /&gt;&lt;br /&gt;The more clear you are, the more you will attract the right people who will value what you do and compensate you well for it and this translates to higher profit. These people will become your fans and spread the word about your good work.&lt;br /&gt;&lt;br /&gt;Step 3: Be clear about your competition so you stand out&lt;br /&gt;&lt;br /&gt;You can't stand out if you are saying the same thing as every other lawyer. Some lawyers are rethinking their business model so it works better for clients. How about really and truly being different?&lt;br /&gt;&lt;br /&gt;Step 4: Do market research&lt;br /&gt;&lt;br /&gt;Think of 5 questions you'd like to ask clients. "What do you like most about working with me" "Who else were you considering before you decided to hire me?" Schedule a 15 minute call - they'll be happy to help. I've seen businesses greatly enhance the value they provide as a result of market research.&lt;br /&gt;&lt;br /&gt;Step 5: Develop a differentiated message&lt;br /&gt;&lt;br /&gt;Use what you learned in steps 1-4 to create a message that clearly articulates what you do and how you are different. Test it out at social events. The goal is to get asked for your card immediately!&lt;br /&gt;&lt;br /&gt;Step 6: Get the word out!&lt;br /&gt;&lt;br /&gt;Now's the time for a website - once you have clarity on your message. It's also time to think about putting the word out through tools like LinkedIn and creating valuable content to strut your stuff. Become a trusted source of information and deliver on the experience you are promising. Think about every point of contact you have with clients - parking, length of time to return calls, your office and your staff. Make sure everything is well aligned to your core message. If you say you're the only lawyer in town that returns calls within 1 hour, then you must deliver on that! The experience they have with you is what they'll talk about so make sure it's a good one! Remember it's all about feelings!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-3545703895782087576?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/3545703895782087576/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/how-branding-will-help-you-increase.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3545703895782087576'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/3545703895782087576'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/how-branding-will-help-you-increase.html' title='How Branding Will Help You Increase Billings And Grow Your Legal Practice'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-8047425619121419447</id><published>2011-08-04T06:14:00.000-07:00</published><updated>2011-12-23T06:15:09.306-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Advertising on 4 Wheels</title><content type='html'>&lt;div style="text-align: justify;"&gt;As jobs are scarce and the New Economy tightens its noose around the necks of small business owners, it is fiscally prudent to cut costs and trim overhead. The natural inclination may be to cut the advertising budget as it is one of the largest overhead line items and may seem to have little impact on the business model. This is exactly the wrong approach! Now is the time to advertise to capture market share and gain top-of-mind awareness. The best value for the advertising dollar, especially for the small business owner, is on company vehicles.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Make a Statement:&lt;br /&gt;&lt;br /&gt;The days of a rectangular magnet affixed to the car or truck door are long gone. So, too, are vinyl letters neatly displaying the company name and phone number. To get noticed today, business owners must think bold and loud. Marketing is about getting noticed. Marketing drives business. Marketing makes the phone ring and the cash register ching. Take full advantage of the advertising space you have already purchased.&lt;br /&gt;&lt;br /&gt;Modern technology has evolved such that almost anything you or your graphic designer can conceive can cover your vehicles. Think of your vehicles as moving billboards. Of the six basic sides of the vehicle, potential clients will see all but the undercarriage as your vehicles travel throughout town; thus, make a dramatic impact on all five visible sides with lots of color to paint a mental image of the quality work your company does.&lt;br /&gt;&lt;br /&gt;Unless you are professionally trained and have the experience to back it up, do not try this at home! Even an average graphic designer can take your best ideas and make them pop. The human mind tends to think linearly and symmetrically; yet is drawn to that which is not. Just as you have spent years honing your craft; so, too, has the graphic designer. They have learned how to place images 'out of kilter' and to use both dimensions (sometimes with the appearance of using the third dimension) to capture the scattered attention of passers-by.&lt;br /&gt;&lt;br /&gt;The true sign of success is when the kids in the car next to yours are yelling "mommy, mommy" and pointing your way.&lt;br /&gt;&lt;br /&gt;The Value Equation:&lt;br /&gt;&lt;br /&gt;Vehicle advertising is much more affordable that it was just five years ago. Though the computer technology and design software has been available for many years, the printing presses did not catch up until recently. Most vehicles can now be completely wrapped for an all-in price of under $4,000 (including design, printing, and application), compared to $7,000 just a decade ago when they would need to be hand-painted. In many cases, once your design file is saved electronically, the cost for additional vehicles drops significantly as designs only need to be tweaked to accommodate various vehicle makes and models. (NOTE: ensure you receive a copy of the electronic design file before paying for the work to ease any necessary transitions if your current provider does not survive the economic fallout.)&lt;br /&gt;&lt;br /&gt;Oddly enough, the price is not determined as much by square foot as it is by labor to trim out curves, latches, windows, etc., a concept which may seem contrary to normal business folk. Thus, a large box truck with 8' x 12' sides and an 8' x 8' rear door can usually be wrapped for less than an SUV or even a typical passenger car due to labor demands.&lt;br /&gt;&lt;br /&gt;Comparative shopping vehicle advertising to other marketing mediums makes it crystal clear that this is surely the best bang for your hard-earned buck to spread the word about your firm. When you consider that most company vehicles will be used in the company for at least six years, there is really no other type of marketing that comes even close when comparing options side-by-side and adjusting for the longevity of the medium.&lt;br /&gt;&lt;br /&gt;Lead Generation vs. Awareness:&lt;br /&gt;&lt;br /&gt;Advertising is divided into two general categories. Lead Generation are those types of advertising mediums that entice potential buyers to inquire about your firm's products or services. Classic examples of Lead Generation are: direct mail, telemarketing, phone book, and trade show booths. These lead-producing mediums are best served with call-to-action oriented messages such as "call now" or "available only for the next 3 days."&lt;br /&gt;&lt;br /&gt;Awareness mediums are sources that aid in helping the public remember your name. These are image-enhancing, reputation building, and top-of-mind oriented sources. Traditional Awareness mediums are: billboards, web sites, and wall calendars. Of course, with any black and white there is a gray; so, some mediums have qualities of each which can be enhanced based on the specific message. Radio and TV can be either Lead Generation or Awareness, depending on the particular ad content.&lt;br /&gt;&lt;br /&gt;As you might expect, vehicle advertising does not often make the phone ring. It builds awareness of your brand. This is problematic for some owners since the only true way to know if the awareness campaign is working is with detailed before and after marketing studies, which most will not do. Thus, it comes down to marketing faith. It is easy to prove that awareness campaigns work in general - name the first fast food chain and first soda pop that come to mind. If you said McDonald's and Coke you join over seventy percent of Americans who have been wooed by those firms' awareness campaigns (actually, no matter what your answer to the above question, some firm has wooed you).&lt;br /&gt;&lt;br /&gt;When a potential buyer has been influenced by a strong awareness campaign, they might not remember your firm's name or product brand when they are trying to decide. As they open the phone book,go on the web, or drive by your storefront, however, they will say to themselves "these folks are good, I will call on them." In doing so, the consumer will probably not openly realize they have thought so because of your awareness campaign, but they will give you the opportunity to earn their business.&lt;br /&gt;&lt;br /&gt;Awareness advertising fuels future business and growth. As business owners, we are in a prime position to fill the roads with our logos and what we do or sell. Don't be afraid to scream from the highest mountaintop via your vehicle fleet. You have an untapped array of moving billboards at your beck and call - use them.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-8047425619121419447?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/8047425619121419447/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/advertising-on-4-wheels.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8047425619121419447'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/8047425619121419447'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/08/advertising-on-4-wheels.html' title='Advertising on 4 Wheels'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-6426224802089322642</id><published>2011-07-08T06:13:00.000-07:00</published><updated>2011-12-23T06:14:08.295-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Buy Lists for an Effective Marketing Campaign</title><content type='html'>&lt;div style="text-align: justify;"&gt;It is an established fact that marketing is very important for every business. In fact, experts suggest that every business should invest heavily into marketing, so as to achieve success. Marketing helps you reach out to the target audience and approach your prospective buyers. Lately, it has been observed that companies have begun to use Internet for connecting with their customers. For instance, social marketing has proved to be quite effective and has helped many companies in implementing their marketing strategies. Furthermore, other means of communication, such as SMS and telephone are also being used for this purpose. However, it is advisable that you buy lists, in order to achieve the desired results from your marketing campaign.&lt;/div&gt;&lt;a name='more'&gt;&lt;/a&gt;&lt;br /&gt;In general, these lists contain the names and addresses of prospective buyers, who might be interested in your products or services. However, tailor-made lists are also available, which might contain some specific information, such as e-mail ids. These lists will help you in outperforming your competitors. You will be able to reach out to more people and therefore, you would surely have an edge over the others. As a matter of fact, these lists can have a really big impact on your marketing campaign. You can also make these lists on your own, but that would be a time-consuming process. Therefore, the sensible thing to do would be to buy lists from a trustworthy list generation company.&lt;br /&gt;&lt;br /&gt;Before you decide to get a list for your business, please make sure that you are approaching the right vendor. Some companies might provide you with redundant information, which will be of no use to you. Furthermore, you need to take a decision regarding the means of communication that you would be using to reach out to the consumers. For example, if you are planning to contact the prospective consumers through SMS, then you will need a list that contains mobile phone numbers. It is very important to consider all these factors, before you buy lists and spend money on them. A good list would give you unexpected results; you will not regret the decision.&lt;br /&gt;&lt;br /&gt;Find a reputed list generation company is very easy; several options are available online. For best results, you can use Google or any other search engine to find out a good vendor. If possible, you can also communicate with the clients, which a particular vendor might have served in the past. Customer testimonials will also help you in getting a good idea about the reputation of the company. Buy lists from a company that delivers value for money.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-6426224802089322642?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/6426224802089322642/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/07/buy-lists-for-effective-marketing.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/6426224802089322642'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/6426224802089322642'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/07/buy-lists-for-effective-marketing.html' title='Buy Lists for an Effective Marketing Campaign'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-768842210437279592.post-4130314898026258081</id><published>2011-07-02T06:11:00.000-07:00</published><updated>2011-12-23T06:13:20.432-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Tips'/><title type='text'>Marketing For Charities</title><content type='html'>&lt;div style="text-align: justify;"&gt;Do Charities Need To Market&lt;br /&gt;&lt;br /&gt;In the UK there are over 200,000 registered charities spanning a wide range of causes, some of the more popular being:&lt;br /&gt;&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Cancer research and care&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Animal welfare&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Child protection&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Religion&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Global poverty&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Water purification&lt;br /&gt;&lt;br /&gt;Most of the main charities we know of (Children in Need, Oxfam, RSPCA, McMillan) spend vast sums on their marketing. But why, do charities need to use marketing?&lt;br /&gt;&lt;br /&gt;Indeed they do, without marketing, they would not have awareness for their cause and not get donations in. There is an element of competition also, as one would expect with 200,000 charities competing for donations each wanting their share of the countries giving.&lt;br /&gt;&lt;br /&gt;The controversial issue is that donors money is being used by charities to market their cause rather than going to the cause; however without marketing, there would be no donations, a difficult balance to get right.&lt;br /&gt;&lt;br /&gt;What Kind Of Marketing Do Charities Use&lt;br /&gt;&lt;br /&gt;There are a wide range of marketing tools that charities will make use of:&lt;br /&gt;&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Websites - Most charities have functioning websites that are fresh, modern and need updated regularly. This needs to be paid for either by outsourcing to a design agency, or by paying someone to do the design and development work internally.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Internet Marketing - Most charities use paid advert on search engines (PPC) to ensure they can attract donor's. These adverts need funded as the click cost goes to the search engines.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * TV Advertising - Most of the big charities (McMillan, Oxfam, RSPCA etc.) use TV advertising to gain awareness and push for donations. These need to be planned, developed and run on a campaign (something that is very expensive). There is normally an upturn in charity TV adverts around Christmas to encourage charity.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Leaflet Drops - Many charities do leaflet drops to domestic houses, which needs to be arranged (leaflets designed, printed and paying people to distribute them).&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * PR - Public relations plays an important roll for many charities, as it is fairly low cost (in comparison to other traditional forms of marketing).&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Brochures - Most charities have printed materials, flyers, posters etc. that all need to be designed and produced.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Social Media - This is a new area for charities but one that many are getting involved in; however social media does need time and work in order to be effective. Something charities either need volunteers for, paid staff or outsourcing.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Sponsorship Events - Many charities use sponsorship to gain exposure (McMillan was involved in sponsoring the London Marathon) which although does create awareness, does cost a lot of money.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; * Promotional Gifts - Most charities use promotional pens, post it notes, cups t-shirts etc. to raise awareness of the charity, again all costing money do produce and distribute.&lt;br /&gt;&lt;br /&gt;As the recession is affecting most UK businesses, charities are also feeling the effects of the downturn. As businesses have less money, as people have less money, charities will get less donations. Marketing for charities can be very expensive (as many charities make use of all of the forms of marketing above) and the costs during the recession will not change much.&lt;br /&gt;&lt;br /&gt;The Cost Of Marketing For Charities&lt;br /&gt;&lt;br /&gt;Most marketing companies that work with charities do offer a reduced price to charitable organisations, however there are still costs involved that charities need to cover. This could be for clicks on search engines, printing costs, design costs, airtime on TV etc. all coming from donor's contributions.&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/768842210437279592-4130314898026258081?l=jiwonleecomedy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://jiwonleecomedy.blogspot.com/feeds/4130314898026258081/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/07/marketing-for-charities.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/4130314898026258081'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/768842210437279592/posts/default/4130314898026258081'/><link rel='alternate' type='text/html' href='http://jiwonleecomedy.blogspot.com/2011/07/marketing-for-charities.html' title='Marketing For Charities'/><author><name>Unknown</name><uri>http://www.blogger.com/profile/13602399936686755781</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>
