We've all seen them - the square, two-dimensional, black and white barcodes that are plastered on posters, signs and products. Despite being invented in 1994, QR codes are only just beginning to sweep the nation in recent years, growing in ubiquity as they become more and more essential to marketers and business owners. While these QR codes are, by far, the simplest way to get a user to a website landing page, that isn't all they do. QR codes can have a wide variety of functionality, that is only limited by the minds that program them. Take a look at some of these unique ways in which QR codes are being used to fulfill a plethora of tasks.
Friday, 9 September 2011
Sunday, 4 September 2011
5 Killer Make-Or-Break Tips When Using Mobile Marketing
Marketing is the single best investment a business owner can make... "if" it is done correctly. Most business activities cost something but do NOT make money. Marketing is one of the only activities that can actually generate revenue.
So the question becomes, "How should I be marketing?" The answer to this question will take on various forms but it should always include - "This is what works for my business."
One marketing medium that is paying off for many is mobile marketing. In fact, mobile marketing is crushing all other forms of media. Nearly all major corporations now have mobile marketing initiatives in place. Why? Because mobile marketing works!
So the question becomes, "How should I be marketing?" The answer to this question will take on various forms but it should always include - "This is what works for my business."
One marketing medium that is paying off for many is mobile marketing. In fact, mobile marketing is crushing all other forms of media. Nearly all major corporations now have mobile marketing initiatives in place. Why? Because mobile marketing works!
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