Business cards are simple to design, right? Just slap on your logo and contact details and you're done. Or not. In today's world, branding is everything in business. To differentiate yourself from your competition it's essential to stand out from the crowd. And this starts with your business card design.
Business cards don't have to elaborate, simplicity can still work, but it is important to have a design element that conveys your business image. Before sending your card to be printed, follow these three steps:
1. Research
Until you've had a look at what's out there, you don't know what's possible. Spend some time researching design and business cards on the internet - you'll find a whole raft of creative ideas. Put together a selection of your favourites - the ones that grab your interest and attention - and use them as a springboard for your design
Business cards don't have to elaborate, simplicity can still work, but it is important to have a design element that conveys your business image. Before sending your card to be printed, follow these three steps:
1. Research
Until you've had a look at what's out there, you don't know what's possible. Spend some time researching design and business cards on the internet - you'll find a whole raft of creative ideas. Put together a selection of your favourites - the ones that grab your interest and attention - and use them as a springboard for your design
2. Branding
Does your business already have a strong brand and image? If so your cards should reflect this. It's no use having a brilliant business card design if it doesn't fit in with the overall brand. If your business hasn't yet developed its branding, then use your cards as a starting point. Get a design company that specialises in branding to work with you on your cards, with a view to developing a whole look for your business over time.
3. Card, fonts, printing techniques
Take the best ideas from your research and work with your printer or designer to refine your ideas. Find out what is possible within your budget in the way of unusual card-stock, textures, print techniques and so on. Discuss curved corners, inkless impression designs, colour wrapped edges and any other special effects that you'd like. Working with a designer will give you more innovative ideas and allow you to work your ideas into a unique concept.
While you are busy getting creative with your business card design, don't lose sight of the ultimate function of your cards. They are there to convey information, convey your image and allow people to contact you. Make sure that the vital information is easy to read, otherwise all your inspired efforts will fall flat! A good designer will combine functionality with eye-catching design and make sure that all the elements work well together, as well as advising on the latest trends in business card design such as QR codes and so on.
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